Strengthening Moisturizing Shampoo

Moisturizing Shampoo is designed for those who want to wash their hair every day without compromising its balance, softness, or vitality. When hair is dry, dull, or stressed, cleansing can become a critical step: overly aggressive formulas, a scalp prone to irritation, and lengths that weaken and progressively lose their shine.
Over time, frequent washing and harsh surfactants such as SLS and SLES can alter the natural structure of the hair fiber, making hair more fragile, dehydrated, and less responsive to subsequent treatments. That is why this formula was developed to cleanse deeply while respecting the hair’s and scalp’s natural hydration.
Its effectiveness is based on gentle yet functional cleansing that removes impurities without stressing the fiber, leaving hair progressively softer, lighter, and visibly more vibrant.
The formula is enriched with Gra-phenol® from organic Nebbiolo grapes grown in Barolo and Nut-Phenol® from Tonda Gentile delle Langhe hazelnuts, selected active ingredients that help support hair protection and well-being.
Free from SLS and SLES, it is ideal for daily use, even on sensitive scalps, providing effective yet non-invasive cleansing.
With 87.29% ingredients of natural origin, the shampoo integrates perfectly into a daily hair-care routine, leaving hair feeling clean, balanced, and long-lastingly soft.